This year RockMyRun is proud to partner with the Massey Cancer Center for the annual Ukrop’s Monument Avenue 10k. Below, the group takes to our blog to talk about the fundraising race and to encourage you to accept the challenge.Screen Shot 2014-03-13 at 10.03.39 AM

In February, the World Health Organization issued a report detailing how the globe is facing a “tidal wave” of cancer. The article predicts that the number of cancer cases will reach 24 million a year by 2035, but fortunately half could be prevented by taking simple steps to live healthier lives. For example, about a third of the most common cancers could be prevented through being a healthy weight, eating a healthy diet and being regularly physically active.

On March 29, over 40,000 runners will participate in one of the largest 10k races in the country, Ukrop’s Monument Avenue 10k presented by Martin’s, held in Richmond, VA. For nine consecutive years, the VCU Massey Cancer Center has been the charitable fundraising partner of the race and raised over $3.5 million dollars for life-saving cancer research. Massey’s partnership – known as the Challenge – is a community wide movement of people committed to curing cancer and saving lives faster. This is a perfect example of how we can combine healthy living education and raise awareness for cancer prevention.

This year the Challenge committee is thrilled to partner with RockMyRun. Together, we share in the love of running and walking to our favorite tunes. It is businesses like RockMyRun that allow the Challenge to take on new heights to assist us in getting people active in a fun and healthy way.

I accepted the Challenge because I have experienced first hand the impact of cancer on my family and friends. I realized I don’t have to feel destitute; that there are things I can do within my own power to raise awareness and funds for cancer research. Let’s start by taking control of our own health and turn back the coming tidal wave.

So are you up for the Challenge?

You can learn more about our story and donate at

Post contributed by Christina Todd. Christina has been part of the Massey Challenge for the past three years. She raises funds and awareness in honor of her mother, Sallie Beth, and in memory of Jim & Emily. Christina works in the financial services industry and resides in Richmond, VA